Cookies

Use of cookies

In the context of our online services, we may use cookies and tracking mechanisms. Cookies are small text files that are stored on your computer when you visit our online offering. Tracking is possible through various technologies. We process information in particular through pixel technology and/or during the analysis of log files.

Categories

We distinguish between necessary functional cookies, which are mandatory for the technically proper functioning of the online services, and non-essential cookies and tracking mechanisms.

It is generally possible to use the online services without functionally non-essential cookies.

1.1 · Necessary functional cookies

By necessary functional cookies we mean cookies that are necessary to guarantee the technically proper functioning of the online services. This includes cookies that store data for smooth display of video or audio material.

Such cookies are deleted when you leave the website.

1.2 · Non-functionally necessary cookies and tracking mechanisms

We only use such cookies and tracking mechanisms if you give us your prior consent on a case-by-case basis. We distinguish between two subcategories with respect to these cookies and tracking mechanisms.

General

Through marketing cookies and tracking mechanisms, we and our partners can show you offers based on your interests identified after analyzing your browsing behavior:

• Statistics: Through statistical tools we measure, for example, how many times you view certain pages.
• Conversion tracking: Our conversion tracking partners place a cookie on your computer ('conversion cookie') if you have reached our website through an advertisement from the partner in question. These cookies are normally only valid for a period of 30 days. If you visit certain pages of our website and the cookie has not yet expired, then it is visible to us and the conversion partner in question that a specific user has clicked on the advertisement and been redirected to our website. The information obtained using the conversion cookie serves to compile conversion statistics. The total number of users who clicked on the advertisement and were redirected to a page equipped with a conversion tracking tag is also recorded.
• Social plug-ins: Some pages of our online services contain content and services from other providers (e.g. Facebook, Twitter) which in turn may use cookies and active components. For more information about social plug-ins, we refer to the section on social plug-ins.

You should be aware that your data may be transmitted through these tools to recipients outside the EEA (e.g. the USA), where there is no adequate level of protection in accordance with the General Data Protection Regulation (GDPR). For more information about this, we refer to the following description of the individual marketing tools.

Name: Google Analytics
Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Function: Analysis of user behavior (page requests, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information from logged-in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking and retargeting in combination with Google Ads

Name: Google Tag Manager
Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Function: Management of website tags via a user interface, integration of program codes into our websites

Name: Google Ads
Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Function: Placement of advertisements, remarketing, conversion tracking. More information is available at: https://adssettings.google.com/authenticated

2 · Configuration of cookies and tracking mechanisms

You can configure your settings for cookies and tracking mechanisms yourself in your browser and/or privacy settings.

Note: The settings you specify only apply to the browser you are currently using.

2.1 · Disabling all cookies

In your browser settings, you can disable all cookies if you wish. However, we would like to point out that this may result in the website not functioning optimally.

2.2 · Configuration of your settings regarding non-essential cookies and tracking mechanisms

When you visit our websites, you will be asked via a cookie window whether you consent to us using comfort cookies, marketing cookies and tracking mechanisms respectively.

In the privacy settings, you can withdraw your consent to this with future effect or you can also give your consent at a later time.